Apple Inc. jumped to the top of the Chinese market by adapting the iPhone to local tastes. It’s using the same recipe with the Apple Watch. The new timepiece is available in gold — appealing to China’s appetite for luxury.


For Apple’s Watch to work, the company will need to harness an ecosystem of fashion and accessories designers as well as an ecosystem of app developers.


Everyone already knew about the watch’s cool, if not necessarily essential, features and its stylish design.


Fossil, Michael Kors and Emporio Armani wearables will launch by the end of 2015 running a new wearable tech platform developed with Intel and Google.




For Apple, the hard part — making a smartwatch — is nearly over. Soon it will be time for the harder part: selling the long-anticipated Apple Watch to consumers who, so far, are not very excited about the idea of wearing computers on their bodies.


The marketing campaign for Apple’s next big thing begins with hardly a word.


The launch of the Apple Watch is starting to be definitive. Scheduled for April, the smartwatch from the computer giant is being discussed all over the place but without any specific details, not knowing what is secret and what is already known, a surefire method of creating buzz.


Android Wear may have been first out of the gate in the smart watch race, but only 720,000 Wear devices were shipped in 2014, a report from research firm Canalys said Feb. 11. That’s about 15% of all the 4.6 million smart wearables that Canalys calculates were shipped in 2014.


CEO John Idol says the company will announce specifics in the "next few months"


Michael Kors wants to go high-tech.


Swatch Group AG plans to start selling a smartwatch in the next three months, potentially pitting the Swiss maker of colorful plastic timepieces’ debut directly against Apple Inc.’s Apple Watch.