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According to a recent forecast released by eMarketer, Snapchat is on track to rake in nearly $1 billion dollars in ad revenues in the coming year.

06/09/2016

Dans un contexte de marché hyperconcurrentiel, se démarquer est devenu indispensable pour les marques. D’une expérience en boutique aboutie à une belle notoriété en ligne, les défis à relever pour séduire les consommateurs sont nombreux. Forte de ce constat, Crown Heights, une entreprise française spécialisée dans l’affichage dynamique, lance MySelfie, une borne tactile connectée ayant vocation à dynamiser les points de vente et à booster la visibilité sur les réseaux sociaux.

05/09/2016

L'enseigne de grands magasins annonce le rachat du site de ventes événementielles Bazarchic. Rachat mené auprès de ses fondateurs, Nathalie Gillier et Liberty Verny, et portant sur l’ensemble du capital, incluant les filiales Bazarchic Voyages et NGR. L’objectif est pour les Galeries Lafayette de renforcer sa stratégie omnicanale, mais « plus particulièrement » de soutenir le développement de son enseigne Galeries Lafayette Outlet. 

05/09/2016

Le géant de la distribution déploie un dispositif atypique pour transporter ses clients dans la réalité virtuelle, du 6 septembre au 3 octobre. Les consommateurs pourront tester les sensations de cette nouvelle technologie grâce à des lunettes VR. 

05/09/2016

When we seek to bestow the highest praise on a new business venture, particularly a new tech business, we call it disruptive, meekly accepting the misery, havoc and sheer unmannerliness the word implies. That’s the price of progress, we say, unless we’ve just been disrupted, in which case we say something else.

03/09/2016

Style blogger-turned-lifestyle guru Chiara Ferragni is relaunching her website to reflect the multi-pronged, multi-million dollar business she has developed over the past seven years.

02/09/2016

“We can wait in the jungle” isn’t something you hear much in Berlin – much less in the office of a fast-growing multinational. But a jungle (perhaps better described as a bush, with apologies to jungles everywhere) is far from the most radical thing at the headquarters of Zalando Tech, the e-commerce giant’s rapidly-expanding technical arm, which sits at the corner of the city’s Alexanderplatz, in a building formerly the home of East Germany’s propaganda machine.

31/08/2016

While high fashion debates the merits of ‘see now, buy now,’ streetwear brands like Supreme ‘drop’ product on a weekly schedule that’s more like a feed than a traditional fashion cycle.

31/08/2016

New technologies have reshaped fashion from design and production to sales and marketing. Are fashion courses keeping pace?

26/08/2016

Upstarts like Groupon and Rue La La may have lost a chunk of their cultural cachet, but their mobile apps are still generating user attention — and retention.

18/08/2016

As of writing, the United States has won 84 medals at the 2016 Summer Olympics in Rio, almost twice as many as any other country competing this year, and the most gold medals Team USA has ever won at a single Olympic Games. Most of the credit for this incredible record undeniably goes to the athletes. But America also has a technological and design edge when it comes to the Games: Our athletes tend to have the best and most innovative gear first.

17/08/2016

Op-Ed | A New Toolkit for Designers

Designers must integrate software, sensors, processors and new synthetic and biological materials into their toolkit, argues Todd Harple.

16/08/2016

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