Along with tremendous opportunity, digital presents unmistakable strategic threats to luxury brands, argues Luca Solca.


How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.


Luxury fashion rental companies have become unlikely allies for designer brands.
Platforms like Rent the Runway, armed with data on what their customers like, are working with high end brands to inform their collections of luxury dresses, accessories and outerwear. Some items on Rent the Runway are even designed exclusively for the platform, where customers can rent them for 10 to 20 percent of the full retail price.


Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.


To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.


New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion weeks in Paris, Milan and London. The "who's who" and upper crust jet to these events, where what you wear is just as important as what the models wear. It is a chance to see and be seen, and your very presence marks your status in the fashion community. To say the least, it is not meant for the trendy, working mother-of-two from suburbia. But that's all changing.


Fashion-hungry consumers drive fast fashion as they shop the runway online
London Fashion Week swung into its fourth day Monday, which saw Topshop Unique debuting a new “runway to retail” model for fashion-hungry consumers, while luxury goods brand Mulberry showed off a collection rich in feminine ruffles and school uniform-inspired stripes.


Sure, 3D printed fashion is a thing. We’ve seen gold-plated high heels, name brand sprinting shoes, dresses fit for the urban warrior princess, and even lingerie. This is all footwear and apparel that yes, you absolutely can put on your body and walk around in—but how realistic is that? So far, we’ve seen everything from high fashion to some products that might work but so far seem quite unattainable in our worlds, whether in the city, suburbia or the university atmosphere. Designers keep working toward 3D printed fashion that will one day offer mass appeal, but so far nothing has caught on with great popularity.


Where luxury fashion houses were once built around exclusivity, digital and social media is forcing high-end brands from Burberry to Tommy Hilfiger to open up.


If there’s one technology fashion brands are all in on, it’s chatbots.


Analytics remains a hot topic for apparel retailers, especially as consumer shopping habits continue to evole.Apparel Magazine caught up with Zensar CEO Sandeep Kishore to get his take on how retailers can leverage this technology to improve operations and connect with customers. 


In advance of Burberry’s first ‘see now, buy now’ show, BoF breaks down the brand’s new operating model.