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La marque d’habillement Celio étudie de façon approfondie l’usage des données des opérateurs mobiles et de la météo afin d’optimiser l’approvisionnement, sa communication et le positionnement des ses 600 magasins français. !

20/03/2014

A quelques jours du sommet européen consacré au renforcement de la compétitivité de l’industrie européenne , il n’est pas inutile de rappeler l’adoption en décembre dernier d’un nouveau plan d’action de la Commission européenne pour les secteurs de la mode et du luxe.

17/03/2014

Avant même de prendre sa douche, le premier geste de François Garcia, après sa course quotidienne, est de vérifier sur son téléphone portable ses performances du jour... Grâce à des capteurs placés dans un bracelet, ce fan de running peut quantifier la progression de ses performances de mois en mois, le nombre de calories brûlées, se mesurer à ses amis et se comparer à une cohorte d'hommes de la même tranche d'âge... Voilà vingt ans que les futurologues promettent l'avènement du vêtement connecté.

07/03/2014

Investor Aslaug Magnusdottir's new website lets users personalize looks from Marchesa, Rodarte

05/03/2014

NEW YORK, United States — With digital commerce attracting a lot of attention, it’s sometimes easy to forget just how valuable physical retail remains.

04/03/2014

Here we go again with the lady marketing. This time it’s surrounding a smart bracelet thoughtfully named Memi.The forthcoming gadget, styled and marketed toward women, alerts its wearers to various notifications. The product’s point of difference is its mobile app, which allows you to filter those notifications

24/02/2014

HONG KONG, China — When Taiwanese entrepreneur Wang Shaw first bought Lanvin in 2001 she was considered a pioneer. But many Asian investors have since followed, pouring hundreds of millions into established European luxury houses in need of a makeover and a cash injection: there are the Fang Brothers (Pringle of Scotland), Singaporean magnate Christina Ong (Mulberry) and Megha Mittal (Escada)

16/02/2014

In DiNunzio’s case, four years ago she was raising capital for her start-up,Tradesy.com. “I started Tradesy with about $12,000, from a combination of credit card debt and loans, and went on to generate an additional $28,000 to fund the company over our first 18 months of operations by renting out my spare room on Airbnb,” she explained

21/12/2013

Ahrendts has been with Burberry for almost a decade, and has been credited with turning it into a globally recognised brand. In her new job as senior vice president for retail and online stores, Ahrendts is expected to report directly to Apple chief executive Tim Cook.

17/10/2013

Ahrendts has been with Burberry for almost a decade, and has been credited with turning it into a globally recognised brand. In her new job as senior vice president for retail and online stores, Ahrendts is expected to report directly to Apple chief executive Tim Cook.

17/10/2013

In the future, our clothes will replace our devices. They will light up with social media alerts, producing holograms to read those updates wherever we choose.

20/05/2013

 Since the birth of the personal computer and the Web, people have used relatively simple and accessible new technologies to create, connect and collaborate in ways that were previously unimaginable...

06/11/2012

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