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Designer Eileen Fisher made an eight-year commitment to sustainable fashion four years ago, after having “an epiphany about the earth” and her responsibility as the owner of her own company. In the years since, the brand has been vocal about these efforts.

14/11/2016

Le géant chinois du commerce électronique Alibaba a enregistré vendredi un nouveau record de ventes à 120,7 milliards de yuans (16,33 milliards d'euros) à l'occasion de la « journée des célibataires », un événement qu'il a lui-même créé, mais ce montant marque un ralentissement de sa croissance.

13/11/2016

Everlane has just become the first brand to sell their products via Snapchat. On Tuesday, Everlane released their new leather goods collection on Sweet, a Snapchat-based lifestyle publication. The collection is only available for purchase via Snapchat.

09/11/2016

Transparency is trending in fashion.
Mass retailers like H&M, Zara, UK-based Marks & Spencer, Belgium-based CNA and Gap Inc., which owns Gap, Old Navy, Banana Republic and Athleta, have begun sharing the names of the factories they work with in an effort to improve working and environmental conditions, streamline cluttered supply chains, and get on the right side of the mindful consumer. This is a departure from traditionally standard retail practices, which saw companies keeping their factory names closely held in order to protect themselves from competition.

04/11/2016

La blockchain : ce mot est partout. Ce nouveau type de base de données, majoritairement utilisé dans la finance car très sécurisé, a également de multiples applications. Dans le secteur de la mode, on a surtout voulu l’utiliser afin de répondre aux problématiques grandissantes de traçabilité et de transparence, devenues de vraies préoccupations avec l’avènement de la Fast Fashion, comme expliqué dans notre précédent article.

03/11/2016

The social media app has introduced shoppable tags that allow brands to tag the products in their photos, the way users can tag their friends.

BOF
02/11/2016

Chief sustainability officer Hannah Jones talks to BoF about Nike's journey from sweatshop scandals to embracing sustainability as a tool for business innovation.

BOF
01/11/2016

Alibaba Group’s Alipay is partnering with U.S. payment service providers to expand its mobile payment services to the United States. However, unlike other foreign entrants into the U.S. mobile payment market, Alipay wants to compete for Chinese tourist dollars rather than for domestic mobile payment users.

26/10/2016

La bataille à laquelle se livrent les géants mondiaux du sport-lifestyle se déroule sur plusieurs champs. Les offensives marketing, en particulier avec les chanteurs et les sportifs, sont les plus visibles. L'occupation du terrain dans les villes les plus influentes du monde, que les dirigeants se plaisent à appeler "Key cities", avec des magasins phares et de l'évènementiel s'impose aussi comme un point crucial. Mais depuis quelques années, l'enjeu est aussi d'apparaître à la pointe des nouvelles techniques et technologies.

21/10/2016

Arkansas Gov. Asa Hutchinson says a Chinese manufacturer that makes apparel under the Adidas, Reebok and Armani brands will open a factory in Arkansas.

BOF
20/10/2016

 
Picture yourself entering a department store and, instead of wandering around searching for the correct department or product, you are guided by an expert personal concierge. The concierge is not a person, but rather a humanlike smartphone assistant.  Whether you want to know "where are women's shoes located?" or "is this dress available in size six?" this concierge is always at hand to assist you.  

18/10/2016

Picture yourself entering a department store and, instead of wandering around searching for the correct department or product, you are guided by an expert personal concierge. The concierge is not a person, but rather a humanlike smartphone assistant.  Whether you want to know "where are women's shoes located?" or "is this dress available in size six?" this concierge is always at hand to assist you.  

18/10/2016

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