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What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?

BOF
11/12/2016

Amazon a annoncé le mercredi 8 décembre 2016 le lancement  d'une nouvelle marque de vêtements pour homme. Baptisée Buttoned Down, la collection de lancement comporte des chemises fabriquées à partir de coton Supima sans repassage. Au total, 72 combinaisons de taille sont proposées, y compris pour les grands et élancés, avec des coupes classiques ou ajustées déclinées dans différents coloris et motifs.

09/12/2016

Farfetch, the online platform to shop the world’s largest selection of luxury, will be hosting an event in London to unveil Store of the Future, a unique suite of emerging technologies set to revolutionise luxury fashion.

08/12/2016

“Feeling good is the new looking good.” That was the mantra in the air a few days ago, as entrepreneurs from the fields of health and wellness — including Jason Wachob, Amanda Chantal Bacon, Dr. Nigma Talib and Neil Grimmer — took the stage at VOICES, BoF’s new annual gathering for big thinkers.

BOF
07/12/2016

Technology is sneaking into fashion as we speak, and it is not limited to wearable devices and dresses that light up or change colours. E-textiles featuring the ability to grow, communicate and conduct energy, and incorporating some advanced digital components have already been invented to close the gap between technology and textiles.

06/12/2016

Rent The Runway is leveraging user data from its digital operations to design a physical store based on "luxurious convenience."

05/12/2016

After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'

BOF
03/12/2016

Beyond the product, luxury shopping is defined by the special touches that make a customer feel pampered while paying a steep price. A glass of champagne, an attentive associate and a pristine presentation are the cherries on top of the exchange in-store that make it a luxury experience.

01/12/2016

Earlier this month, online retailer Nasty Gal shocked fans by filing for bankruptcy. The e-commerce darling, which sold original designs, vintage pieces and items from other brands, became a social media hit thanks to innovative branding. Fellow millennial favorite American Apparel’s demise was not quite so surprising, having long been simmering in the pot despite the brand’s popularity. While both companies cited a number of reasons including legal troubles and mismanagement for their financial crashes, a major, troubling factor was also key—they kept most of their manufacturing within the United States.

25/11/2016

According to the L2 business intelligence firm, nearly all consumer goods brands, including the majority of cosmetics brands and 90% of fashion labels, are now present on the Chines mobile app combining calling, messaging, social networking and meeting services.

23/11/2016

While online heavyweights are quick to boast about the environmental impact of e-commerce, this holiday shopping season millions of eco-conscious consumers face a largely unanswered question.

BOF
23/11/2016

Companies like Nike have invested too much in Asia to consider moving factories, even if tariffs rise and push up costs for American consumers, analysts say.

BOF
21/11/2016

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