MARKETING & DISTRIBUTION

Credit cards at the ready -- Chanel, one of the last fashion houses to resist online retailing, is reportedly set to launch an e-commerce option next year.

Fashion Mag
01/04/2015

After a slow start, the luxury sector has finally begun to realize the importance of the Web. Although online fashion and luxury goods sales still represent a tiny fraction of the overall market, the Internet will become increasingly important in a shorter period of time, especially for multibrand e-commerce sites. That’s according to a recent McKinsey survey. 

Fashion Mag
31/03/2015

Image-sharing app Instagram has revealed how using it has helped the performance of a number of brands, reported Marketing Week.

Fashion Mag
31/03/2015

After a slow start, the luxury sector has finally begun to realize the importance of the Web. Although online fashion and luxury goods sales still represent a tiny fraction of the overall market, the Internet will become increasingly important in a shorter period of time, especially for multibrand e-commerce sites. 

Fashion Mag
31/03/2015

Même si le commerce en ligne s'effectue encore essentiellement sur ordinateur, les achats réalisés depuis un appareil mobile ne cessent d'augmenter leur part.

Fashion Mag
30/03/2015

Talk to investors and retail industry execs and they will tell you that Sephora CMO and Chief Digital Officer Julie Bornstein has had her choice of new job opportunities over the last few years.

Re/code
22/03/2015

Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used to personalise pricing.
 

Business of Fashion
20/03/2015

Le rendez-vous monégasque des professionnels du commerce en ligne se tient du 18 au 20 mars prochain. Un cinquième anniversaire qui devrait réunir un millier de décideurs « triés sur le volet ».

Fashion Mag
11/03/2015

Kiabi veut enfoncer le clou sur le versant mode. L'enseigne remodèle son image depuis deux ans pour apparaître davantage dans l'air du temps aux yeux des Français et vient de signer un nouveau partenariat en ce sens. 

Fashion Mag
02/03/2015

Le marché des achats sur mobiles devrait doubler en France en 2015, même si la plupart des ventes en ligne se font encore sur ordinateur et que l'Hexagone est encore loin de ses voisins européens, indique mercredi une étude du CRR/RetailMeNot.

Fashion Mag
25/02/2015

Target Corp halved the size of online orders eligible for free shipping to $25, undercutting Amazon.com Inc and traditional rival Wal-Mart Stores Inc as it focuses on its online business.

Fashion Mag
24/02/2015

Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday.

Forbes
17/02/2015

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