MARKETING & DISTRIBUTION

Le géant de la distribution déploie un dispositif atypique pour transporter ses clients dans la réalité virtuelle, du 6 septembre au 3 octobre. Les consommateurs pourront tester les sensations de cette nouvelle technologie grâce à des lunettes VR. 

fashion network
05/09/2016

Upstarts like Groupon and Rue La La may have lost a chunk of their cultural cachet, but their mobile apps are still generating user attention — and retention.

RetailDIVE
18/08/2016

Fashion in general and retailing in particular undergoes revolutionary changes. Changes affecting the products, the brands, the markets and even the customers. Retailing, in particular, as today’s subject, focuses on the retailing side of fashion, with the accent on the groups gaining power and ones at the losing end.

WT VOX
12/08/2016

When you think of the industries that allow a person to acquire a massive fortune—the kind that makes them the wealthiest person in a country, or continent—your mind probably goes to fields such as technology, or oil.
But clothes, and especially cheap clothes have turned out to be a surprisingly good route for many of the richest people and families on the planet.

Quartz
02/08/2016

As more Chinese consumers are using mobile shopping to buy international luxury brands, they’ll soon have a new social marketplace to make purchases on their mobile phones.

JingDaily
31/07/2016

Eram expérimente la réalité virtuelle. Le leader français de la distribution de chaussures en centre-ville ouvre ses coulisses au grand public grâce à la technologie immersive de photonomie.

Fashion United
29/06/2016

Most retailers would kill for Pinterest’s vantage point into the consumer brain, with its 100 million-plus users “pinning” pictures of their dream wedding, vacation, or home-design project. Now, the image sharing platform is capitalizing on user’s strong intent to purchase, by making shopping an even greater part of the experience.

Quartz
28/06/2016

Retail profits are plummeting. Stores are closing. Malls are emptying. The depressing stories just keep coming. Reading the Macy’s, Nordstrom, and Target earnings announcements is about as uplifting as a tour of an intensive care unit. The Internet is apparently taking down yet another industry. Brick and mortar stores seem to be going the way of the yellow pages. Sure enough, the Census Bureau just released data showing that online retail sales surged 15.2 percent between the first quarter of 2015 and the first quarter of 2016.

Harvard Business Review
30/05/2016

While the number of luxury brands on WeChat has grown by 87 percent over that past two years, the industry still has much work to do when it comes to reaching Chinese consumers.

Jing Daily
29/05/2016

What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?

Business of Fashion
24/05/2016

Shoptalk, a three-day retail and technology conference, which attracted more than 3,000 people from a broad spectrum of the retail world, including stores, suppliers and venture capitalists, was held this week in which the future of the physical store was discussed.      

Business of Fashion
18/05/2016

IF THERE ARE two people that know the power of social media in the fashion forum, it's Eva Chen and Olivier Rousteing. The King and Queen of Instagram (Chen is Head of Fashion Partnerships and Rousteing, Creative Director of Balmain, is its most ardent fashion-designer advocate), the pair came together on day one of the Condé Nast International Luxury Conference in Seoul today to debate the impact social media has on the industry.

Vogue
20/04/2016

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