MARKETING & DISTRIBUTION

Imagine, if you can, the following Champagne tragedy: You’re wealthy and stylish and have decided to buy a handbag after a tough day at the office. You pour yourself a glass of red wine, flip open your laptop, and head to chanel.com. After clicking around for a few minutes, you’re annoyed to discover that cosmetics are the only thing for sale.

Bloomberg
03/04/2014

SAN FRANCISCO, United States — In the fast-approaching future, the equity value of fashion companies will be based, not on how many products they sell, but on the quality of their software.

The Business of Fashion
31/03/2014

Gucci amazes attendees at MicroStrategy World 2014 in Las Vegas by demonstrating their use of MicroStrategy Mobile to transform the shopping experience for their customers.

You Tube
31/03/2014

You can do a lot with boxes, trucks and your own algorithm. Ask Jeff Bezos, who put them together to build Amazon. Or Federico Marchetti, the most powerful man in fashion you’ve probably never heard of. Marchetti is the founder and CEO of the Yoox group, which launched yoox.com in 2000, now one of fashion’s leading e-tail sites – one that actually makes money.

The Telegraph
22/03/2014

La marque d’habillement Celio étudie de façon approfondie l’usage des données des opérateurs mobiles et de la météo afin d’optimiser l’approvisionnement, sa communication et le positionnement des ses 600 magasins français. !

La revue du digital
20/03/2014

Jusqu’au 25 mars, dans six hypermarchés, Carrefour offre une expérience inédite aux fans de mode en leur offrant une cabine d’essayage virtuelle, créée en partenariat avec Clear Channel.

FashionMag.com
20/03/2014

NEW YORK, United States — With digital commerce attracting a lot of attention, it’s sometimes easy to forget just how valuable physical retail remains.

The Business of Fashion
04/03/2014

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