MARKETING & DISTRIBUTION

Picture yourself entering a department store and, instead of wandering around searching for the correct department or product, you are guided by an expert personal concierge. The concierge is not a person, but rather a humanlike smartphone assistant.  Whether you want to know "where are women's shoes located?" or "is this dress available in size six?" this concierge is always at hand to assist you.  

Apparel
18/10/2016

Along with tremendous opportunity, digital presents unmistakable strategic threats to luxury brands, argues Luca Solca.

BOF
18/10/2016

Luxury fashion rental companies have become unlikely allies for designer brands.
Platforms like Rent the Runway, armed with data on what their customers like, are working with high end brands to inform their collections of luxury dresses, accessories and outerwear. Some items on Rent the Runway are even designed exclusively for the platform, where customers can rent them for 10 to 20 percent of the full retail price.

Glossy
11/10/2016

Once a highly efficient way for young brands to market themselves, Instagram is more crowded, competitive and costly than ever before.

BOF
05/10/2016

If there’s one technology fashion brands are all in on, it’s chatbots.

Glossy
23/09/2016

Analytics remains a hot topic for apparel retailers, especially as consumer shopping habits continue to evole.Apparel Magazine caught up with Zensar CEO Sandeep Kishore to get his take on how retailers can leverage this technology to improve operations and connect with customers. 

Apparel
19/09/2016

More than two in five retailers face some sort of price recommendation or restriction from manufacturers, the European Commission said.

Business of Fashion
15/09/2016

A slew of fashion start-ups are crowdsourcing critical business decisions. Is it working?

Business of Fashion
13/09/2016

It's not just clothes they're transforming, it's how—and when and where—we consume them.

Fast Codesign
12/09/2016

Instagram is the fashionistas' first choice among social media. This is no longer a surprise, and the latest statistics, published on Tuesday by the 500 million-member social network, as the Spring/Summer 2017 fashion weeks are kicking off, merely confirm the facts: 50% of Instagrammers follow a brand, 45% of European members browse the platform seeking inspiration for their looks, 35% take pictures of themselves to show their looks and 16% share their top fashion picks in stores - more than one in three members state they have purchased a fashion item selected on Instagram.

fashion network
06/09/2016

According to a recent forecast released by eMarketer, Snapchat is on track to rake in nearly $1 billion dollars in ad revenues in the coming year.

fashion network
06/09/2016

L'enseigne de grands magasins annonce le rachat du site de ventes événementielles Bazarchic. Rachat mené auprès de ses fondateurs, Nathalie Gillier et Liberty Verny, et portant sur l’ensemble du capital, incluant les filiales Bazarchic Voyages et NGR. L’objectif est pour les Galeries Lafayette de renforcer sa stratégie omnicanale, mais « plus particulièrement » de soutenir le développement de son enseigne Galeries Lafayette Outlet. 

fashion network
05/09/2016

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