MARKETING & DISTRIBUTION

As social platforms continue to launch live video, several are upping the ante by integrating 360-degree viewing capability — and Twitter is the latest to follow suit.

Glossy
05/01/2017

After six months of uncertainty, BoF examines the challenges facing fashion as the UK government carves out a Brexit strategy.

BOF
03/01/2017

Beyond the product, luxury shopping is defined by the special touches that make a customer feel pampered while paying a steep price. A glass of champagne, an attentive associate and a pristine presentation are the cherries on top of the exchange in-store that make it a luxury experience.

Glossy
01/12/2016

According to the L2 business intelligence firm, nearly all consumer goods brands, including the majority of cosmetics brands and 90% of fashion labels, are now present on the Chines mobile app combining calling, messaging, social networking and meeting services.

fashion network
23/11/2016

While online heavyweights are quick to boast about the environmental impact of e-commerce, this holiday shopping season millions of eco-conscious consumers face a largely unanswered question.

BOF
23/11/2016

At Gap's annual shareholder meeting back in May, CEO Art Peck said, "to not be considering Amazon and others would be in my view delusional."  In early September, Lands' End announced that it would start selling some merchandise on Amazon, as the online behemoth's "credibility of being a desired fashion destination for shoppers continues to grow."

Apparel
15/11/2016

India remains one of the most conspicuous growth opportunities for a global luxury market stuck in a rut.

BOF
14/11/2016

Le géant chinois du commerce électronique Alibaba a enregistré vendredi un nouveau record de ventes à 120,7 milliards de yuans (16,33 milliards d'euros) à l'occasion de la « journée des célibataires », un événement qu'il a lui-même créé, mais ce montant marque un ralentissement de sa croissance.

FashionMag.com
13/11/2016

Everlane has just become the first brand to sell their products via Snapchat. On Tuesday, Everlane released their new leather goods collection on Sweet, a Snapchat-based lifestyle publication. The collection is only available for purchase via Snapchat.

fashion network
09/11/2016

The social media app has introduced shoppable tags that allow brands to tag the products in their photos, the way users can tag their friends.

BOF
02/11/2016

 
Picture yourself entering a department store and, instead of wandering around searching for the correct department or product, you are guided by an expert personal concierge. The concierge is not a person, but rather a humanlike smartphone assistant.  Whether you want to know "where are women's shoes located?" or "is this dress available in size six?" this concierge is always at hand to assist you.  

Apparel
18/10/2016

Picture yourself entering a department store and, instead of wandering around searching for the correct department or product, you are guided by an expert personal concierge. The concierge is not a person, but rather a humanlike smartphone assistant.  Whether you want to know "where are women's shoes located?" or "is this dress available in size six?" this concierge is always at hand to assist you.  

Apparel
18/10/2016

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