Getting consumers to buy luxury products on is just one small piece of a much wider strategy to disrupt the fashion industry like never before.


Instagram is the fashionistas' first choice among social media. This is no longer a surprise, and the latest statistics, published on Tuesday by the 500 million-member social network, as the Spring/Summer 2017 fashion weeks are kicking off, merely confirm the facts: 50% of Instagrammers follow a brand, 45% of European members browse the platform seeking inspiration for their looks, 35% take pictures of themselves to show their looks and 16% share their top fashion picks in stores - more than one in three members state they have purchased a fashion item selected on Instagram.


According to a recent forecast released by eMarketer, Snapchat is on track to rake in nearly $1 billion dollars in ad revenues in the coming year.


Dans un contexte de marché hyperconcurrentiel, se démarquer est devenu indispensable pour les marques. D’une expérience en boutique aboutie à une belle notoriété en ligne, les défis à relever pour séduire les consommateurs sont nombreux. Forte de ce constat, Crown Heights, une entreprise française spécialisée dans l’affichage dynamique, lance MySelfie, une borne tactile connectée ayant vocation à dynamiser les points de vente et à booster la visibilité sur les réseaux sociaux.


L'enseigne de grands magasins annonce le rachat du site de ventes événementielles Bazarchic. Rachat mené auprès de ses fondateurs, Nathalie Gillier et Liberty Verny, et portant sur l’ensemble du capital, incluant les filiales Bazarchic Voyages et NGR. L’objectif est pour les Galeries Lafayette de renforcer sa stratégie omnicanale, mais « plus particulièrement » de soutenir le développement de son enseigne Galeries Lafayette Outlet. 


Le géant de la distribution déploie un dispositif atypique pour transporter ses clients dans la réalité virtuelle, du 6 septembre au 3 octobre. Les consommateurs pourront tester les sensations de cette nouvelle technologie grâce à des lunettes VR. 


When we seek to bestow the highest praise on a new business venture, particularly a new tech business, we call it disruptive, meekly accepting the misery, havoc and sheer unmannerliness the word implies. That’s the price of progress, we say, unless we’ve just been disrupted, in which case we say something else.


Style blogger-turned-lifestyle guru Chiara Ferragni is relaunching her website to reflect the multi-pronged, multi-million dollar business she has developed over the past seven years.


While high fashion debates the merits of ‘see now, buy now,’ streetwear brands like Supreme ‘drop’ product on a weekly schedule that’s more like a feed than a traditional fashion cycle.


New technologies have reshaped fashion from design and production to sales and marketing. Are fashion courses keeping pace?


Upstarts like Groupon and Rue La La may have lost a chunk of their cultural cachet, but their mobile apps are still generating user attention — and retention.


As of writing, the United States has won 84 medals at the 2016 Summer Olympics in Rio, almost twice as many as any other country competing this year, and the most gold medals Team USA has ever won at a single Olympic Games. Most of the credit for this incredible record undeniably goes to the athletes. But America also has a technological and design edge when it comes to the Games: Our athletes tend to have the best and most innovative gear first.