What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?


Amazon a annoncé le mercredi 8 décembre 2016 le lancement  d'une nouvelle marque de vêtements pour homme. Baptisée Buttoned Down, la collection de lancement comporte des chemises fabriquées à partir de coton Supima sans repassage. Au total, 72 combinaisons de taille sont proposées, y compris pour les grands et élancés, avec des coupes classiques ou ajustées déclinées dans différents coloris et motifs.


Farfetch, the online platform to shop the world’s largest selection of luxury, will be hosting an event in London to unveil Store of the Future, a unique suite of emerging technologies set to revolutionise luxury fashion.


Rent The Runway is leveraging user data from its digital operations to design a physical store based on "luxurious convenience."


After a year of transformation — and increasing chaos — in the way clothes are designed, marketed and sold, industry leaders ponder the future of ‘fashion immediacy.'


Neiman Marcus is taking a new approach to getting customers in the door: devoting part of its floor space to e-commerce startup Rent the Runway.


La blockchain : ce mot est partout. Ce nouveau type de base de données, majoritairement utilisé dans la finance car très sécurisé, a également de multiples applications. Dans le secteur de la mode, on a surtout voulu l’utiliser afin de répondre aux problématiques grandissantes de traçabilité et de transparence, devenues de vraies préoccupations avec l’avènement de la Fast Fashion, comme expliqué dans notre précédent article.


Alibaba Group’s Alipay is partnering with U.S. payment service providers to expand its mobile payment services to the United States. However, unlike other foreign entrants into the U.S. mobile payment market, Alipay wants to compete for Chinese tourist dollars rather than for domestic mobile payment users.


How Hatch, Universal Standard and The Black Tux have overcome hurdles in tough-to-crack categories and filled “white space” in the market.


To keep up with ‘instant fashion,’ fashion creatives — from photographers to casting directors to visual merchandisers — are changing the way they operate.


New York Fashion Week (NYFW) is an exclusive event, holding its own among the ranks of elite, global fashion weeks in Paris, Milan and London. The "who's who" and upper crust jet to these events, where what you wear is just as important as what the models wear. It is a chance to see and be seen, and your very presence marks your status in the fashion community. To say the least, it is not meant for the trendy, working mother-of-two from suburbia. But that's all changing.


Fashion-hungry consumers drive fast fashion as they shop the runway online
London Fashion Week swung into its fourth day Monday, which saw Topshop Unique debuting a new “runway to retail” model for fashion-hungry consumers, while luxury goods brand Mulberry showed off a collection rich in feminine ruffles and school uniform-inspired stripes.